we help brands speak human.

we turn strategy into stories.

complexity into clarity.

ambition into action.

04
film & studio.
we produce powerful, human-led content. from campaign shoots and brand films to podcasts and social-first video, our studio brings stories to life with creative content that resonates and endures.
03
digital.
we design digital experiences that perform. with SEO-first websites, conversion-led campaigns, and seamless UX, we make sure your brand is not just discovered - it's remembered.
02
organic
social media.
we build social ecosystems that influence and convert. through content strategy, creative campaigns, and community management, we create scroll-stopping stories that inspire real engagement across Instagram, LinkedIn, and beyond.
01
brand & strategy.
we help brands speak human, turning strategy into stories that connect. from brand positioning to visual identity, we define what you stand for, and why people should care.

about us.

born in the Gulf and shaped by years of leading campaigns for world-class brands, we help values-driven organizations tell stories that move people. we believe in speaking human, and building work that creates real connection, real impact, and real change.

no fluff. no empty noise. just communications that are made to matter.

case studies.

01
Polar.
Polar is a global leader in fitness technology. chai. is launching and localizing the brand in the Middle East with a digital-first strategy focused on e-commerce growth and brand building. we manage regional content calendars, produce video campaigns, and lead storytelling across B2C and B2B, ensuring Polar resonates with athletes and wellness communities across the region.
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02
ASGC.
ASGC is one of the Middle East’s top construction conglomerates. chai. supports its communications strategy with social media, press kits, and employer brand campaigns. We craft content that showcases ASGC’s iconic projects, sustainability efforts, and innovation—positioning it as a bold, forward-thinking leader shaping the future of the region’s built environment.
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03
Dr Saliha Afridi.
Dr. Saliha Afridi is a prominent clinical psychologist and founder of The LightHouse Arabia. chai. amplifies her digital presence through branded templates, quote cards, and educational carousels across Instagram and LinkedIn. from newsletter integrations to Linktree optimization, we help Dr. Sal expand her reach and deepen impact in destigmatizing mental health and inspiring emotional wellness.
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04
The Lighthouse Arabia.
The Lighthouse Arabia is a leading mental health and wellness center in Dubai. chai. supports its digital presence with strategy, content, and campaign execution. from educational carousels and support group visibility to social-first video and analytics, we craft research-backed, empathetic stories that elevate The Lighthouse’s voice as a trusted wellbeing leader in the region.
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05
Sported.
Sported is the UAE’s leading triathlon and cycling retailer and community hub. chai. delivers a full-spectrum digital strategy, managing monthly content calendars, campaigns, and community engagement. from reels and product launches to coaching highlights and educational series, we help Sported tell high-energy, athlete-first stories—keeping it the go-to destination for gear, guidance, and community in the regional endurance space.
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06
Velo Presto.
Velo Presto is the UAE’s leading mobile bike servicing brand. chai. leads its digital content—from service promotions to community ride coverage—across social platforms. we produce high-impact visuals, product launches, and influencer campaigns that highlight the brand’s convenience, expertise, and personality, cementing its place as the cyclist’s go-to hub across the UAE.
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07
Growthspace.
Growth Space is a personal and professional development platform. chai. drives its content and social media strategy through data-led processes, analytics, and goal tracking. we manage LinkedIn and YouTube workflows, standardize review cycles, and support quarterly KPI reporting—ensuring Growth Space delivers consistent, mission-aligned content that educates, inspires, and grows its digital authority in a competitive thought-leadership landscape.
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