case study

Dr. Saliha Afridi.

Dr. Saliha Afridi is one of the region’s most respected voices in mental health - a clinical psychologist, educator, and founder of The LightHouse Arabia.

chai. partners with Dr. Saliha to extend her digital presence and amplify her voice in a way that feels calm, credible, and deeply human. we produce custom Instagram and LinkedIn visuals - including branded quote cards, carousel education pieces, and podcast content.

we also manage the seamless integration of her Linktree, newsletter, and key resources - helping followers not just engage, but take action.

our work ensures that Dr. Saliha’s ideas on leadership, emotional wellbeing, and psychological resilience are delivered consistently and with impact - allowing her to reach more people and establish her as a thought leader in the region.

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