Polar is a global leader in sports tech - known for pioneering heart rate monitors, fitness trackers, and data-led performance tools.

chai. was selected to help Polar localize and relaunch in the Middle East. we developed a digital-first strategy focused on e-commerce, community building, and regional brand awareness.

our team adapted global assets for cultural relevance, built out localized Instagram and LinkedIn content calendars, and launched high-impact video campaigns that featured real athletes from the GCC. we also advised on ambassador partnerships, B2B outreach, and social-first storytelling.

beyond the feed, we provided performance campaign support and helped the client navigate limitations in IG shopping by optimizing product-tagging, link strategies, and landing experiences.

the result? a regional brand voice that feels authentic, human, and performance-driven - helping Polar compete not just on product, but on purpose.